His grandfather, having witnessed this self-destructive behavior on several occasions, started to call him Bam Bam, which was eventually shortened to Bam.
Things escalated very quickly, according to Margera's friend Tammy Palumbo.
From one memorable experience at an Icelandic music festival to another Margera would sooner forget.
As it stands, he remains Brandon Cole Margera.
Margera's uncle Vincent known to the general public as Don Vito became part of the furniture in both Jackass and Viva La Bam, bearing the brunt of a number of his nephew's elaborate jokes.
The secluded home was his second time on the show, having previously appeared alongside Ryan Dunn, Steve-O and Johnny Knoxville in a special Jackass edition with Margera leading a typically destructive tour of the property.